Privacy Policy

This Privacy Policy governs the manner in which Wet Inks collects, uses, maintains and discloses information collected from users (each, a "User") of the website ("Site"). This privacy policy applies to the Site and all products and services offered by Wet Inks.

Personal identification information

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, register on the siteplace an orderfill out a formrespond to a surveysubscribe to the newsletter and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, mailing address, phone number, credit card information,

Users may, however, visit our Site anonymously.

We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities.

Non-personal identification information

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.

How do we use cookies and other technologies?

The Website, online services, interactive applications, email messages and advertisements may use “cookies” and other technologies such as pixel tags. We may also collect and store information (including personal information) locally on your computer and device using mechanisms such as browser web storage and application data caches. These technologies allow us to collect certain information by automated means each time you access this Website, or e-mails or other services provided by us on or through this Website.

Cookies are small data files that are downloaded onto your computer when you visit a particular website. We are able to read these cookies for information purposes when you revisit our Website. Cookies may enhance your online experience by saving your preferences while you are visiting a particular website. Pixel tags are a type of technology placed on a website or within the body of an email for the purpose of tracking activity on website, or when emails are opened or accessed, and are often used in combination with cookies.

We use these technologies on the server level or using reputable third party providers to:

  • better understand user behavior and improve our knowledge of the use of the Website;
  • see which parts of the Website people have visited;
  • know how many people visited the Website and specific pages accessed during each visit;
  • monitor aggregate metrics such as total number of visitors, traffic, and demographic patterns;
  • ascertain whether the Website is operating at an optimal level and monitor the effectiveness of the Website;
  • diagnose or fix technology problems reported by our Users or engineers that are associated with certain IP addresses;
  • facilitate and measure the effectiveness of advertisements and web searches;
  • control the number of times you see a given ad;
  • deliver ads that relate to your interests;
  • measure the effectiveness of ad campaigns;
  • remember your personal information when you use the Website to make your experience more convenient and personal;
  • provide custom, personalized content and information;
  • help you efficiently access your information after you sign in;
  • track User Content and Users to the extent necessary to comply as a Website provider with the Digital Millennium Copyright Act;
  • automatically update the Yellow Images application on your system and related devices; and
  • enhance our web offerings to you and to provide an enjoyable and an innovative online experience.

We treat information collected by cookies and other technologies as non-personal information, because it represents a computer rather than a person. However, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal information by applicable law, we will treat these identifiers as personal information. Similarly, to the extent that non-personal information is combined with personal information, we treat the combined information as personal information for the purposes of this Privacy Policy.

You can erase or disable cookies by changing the appropriate settings on your computer, however, some areas or features of this Website may not function properly if you do so.

As is true of most websites, we gather some information automatically and store it in log files. In addition to standard server tools, we may use third party providers such as Google Analytics, AWS, or others to collect and analyze such information. This information includes:

  • Internet Protocol (IP) addresses;
  • search queries;
  • hardware settings;
  • browser type and language;
  • Internet service provider (ISP);
  • referring and exit pages;
  • operating system;
  • browser and device event information such as crashes and errors;
  • date / time stamp; and
  • clickstream data.

We use this information to:

  • understand and analyze trends;
  • administer the Website;
  • learn about user behavior on the Website;
  • gather demographic information about our user base as a whole.

We may collect device-specific information, such as your hardware model, operating system version, unique device identifiers, and mobile network information including phone number. We may associate your device identifiers or phone number with your personal information we otherwise collect in accordance with this Privacy Policy. If we use the device-based data in combination with your personal data, we will treat it as your personal information.

When you use a location-enabled service, such as a service available through your mobile phone, we may collect and process information about your actual location. We may also use various technologies to determine location, such as sensor data from your device that may, for example, provide information on nearby Wi-Fi access points and cell towers. This location data is collected anonymously in a form that does not personally identify you and is used by us and our partners and licensees to provide and improve our location-based products and services. If we use the location-based data in combination with your personal data, we will treat it as your personal information.

In some of our email messages, we use a “click-through URL” linked to content on the Website. When customers click one of these URLs, they pass through a separate web server before arriving at the destination page on the Website. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. We may use third party providers to send our email communications using this feature. If you prefer not to be tracked in this way, you should not click text or graphic links in the email messages.

We may also use web beacons and similar technologies in our email communication with you. Pixel tags tell us whether mail has been opened, which allows us to determine interest in particular topics and measure the effectiveness of our customer communications. We may use third party providers to send our email communications using these technologies. If you don’t want to be on our mailing list, you can opt out anytime by following the unsubscribe instructions contained in our communications to you. As long as you remain a registered user, you may not opt out of receiving important notices that we may send you from time to time and which relate to communications about your purchases and changes to our terms, conditions and policies.

When we use third party providers to collect information by automated means, we take reasonable steps to ensure that privacy policies of such third party providers duly protect your personal information, however, we may not be held responsible and we hereby disclaim any and all liability for any deliberate or negligent unauthorized disclosures that may occur in the result of failure by such third parties to take proper steps to protect the information collected through them.

How we use collected information

Wet Inks collects and uses Users personal information for the following purposes:

  • To improve customer service
    Your information helps us to more effectively respond to your customer service requests and support needs.
  • To personalize user experience
    We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
  • To improve our Site
    We continually strive to improve our website offerings based on the information and feedback we receive from you.
  • To process transactions
    We may use the information Users provide about themselves when placing an order only to provide service to that order. We do not share this information with outside parties except to the extent necessary to provide the service.
  • To administer a content, promotion, survey or other Site feature
    To send Users information they agreed to receive about topics we think will be of interest to them.
  • To send periodic emails

    The email address Users provide for order processing, will only be used to send them information and updates pertaining to their order. It may also be used to respond to their inquiries, and/or other requests or questions. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email or User may contact us via our Site.

How we protect your information

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.

Sensitive and private data exchange between the Site and its Users happens over a SSL secured communication channel and is encrypted and protected with digital signatures. 

Sharing your personal information

We do not sell, trade, or rent Users personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above.We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.

Changes to this privacy policy

Wet Inks has the discretion to update this privacy policy at any time. When we do, post a notification on the main page of our site, revise the updated date at the bottom of this page, send you an email. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Your acceptance of these terms

By using this Site, you signify your acceptance of this policy and Terms & Conditions. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

Contacting us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

Wet Inks